Coaching Tools 101: Everything you need to know about SWOT Analysis!

I am often asked what is a SWOT Analysis? Well, I’ve been doing them for decades and it’s one of my favourite tools! When I started The Coaching Tools Company, the Personal SWOT (for career planning and coaching) was one of the very first tools available on the website. It’s a powerful tool to have in your toolkit – read on to get the lowdown.

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